Tailored PR Strategies for Your Success
Enhance your brand recognition now
Elevate Your Brand Presence Now
At North Squared Media, we bring nearly 20 years of experience at the forefront of British journalism to amplify your brand’s voice with authenticity and precision. Founded by a multi-award-winning journalist and media leader with deep roots in the North, our mission is to empower businesses through strategic PR, content creation, media relations, training, and consultancy that are as innovative as they are impactful.
With a distinctly Northern flavour and a foundation built on integrity, innovation, and excellence, we understand the stories that resonate and how to tell them in a way that captivates audiences. From London to New York and across the North of England, our expertise combines global insight with a celebration of the region’s unique spirit.
At North Squared Media, we don’t just help you stand out—we help you thrive, with tailored strategies designed to achieve your goals and leave a lasting impression. Whether you’re looking to elevate your brand, connect with your audience, or make your message stand out we’ve got it squared!
Enhance Your Brand with Our Expertise
Meet the expert behind North Squared Media
Karl Holbrook
Founder
Karl brings nearly two decades of experience as a multi-award winning journalist and editor, driving digital innovation and leading major news brands across the globe. From launching major brands in New York to shaping some of the biggest names in British journalism, Karl was Executive Editor of the Daily Express, Launch Editor of Express US in New York and Group Editor of The Northern Echo, Lancashire Telegraph, and Bolton News for Newsquest. He has also held high-profile roles at The Scotsman and Lancashire Post and spearheaded transformative digital initiatives across Reach Plc’s entire portfolio, from The Mirror and Manchester Evening News to the Daily Record and WalesOnline.
An award-winning industry leader, Karl is fiercely proud of his Northern roots. When he’s not championing the region’s stories, he’s usually found hiking through the breathtaking landscapes of his beloved Lancashire. Drop him a line here. 
Revolutionise Your PR Strategy
Our clients rave about their transformative experiences with us, highlighting our top-notch service.
Karl started his career at his hometown paper in Chorley and has progressed to lead teams at papers including The Northern Echo and Daily Express. It has given him an insight into every level of the industry and that’s his biggest strength. Karl has always had a nose for a story but has the ability to bring them to life through his skilful writing. His experience in New York cemented his reputation as one of the media’s leading figures when it comes to growing an online audience.
Chris Maguire
Award-winning editor
From the moment we first connected, the ideas were flowing and we were already brainstorming exciting new ways to deliver even more valuable content to our readers. His experience and track record speak for themselves and the results have been nothing short of extraordinary. Karl’s drive and creative thinking have injected a welcome new dynamic into our team.
Alexandra Balzas
Managing Director
Karl is a dynamic and creative thinker with an uncanny talent for spotting growth opportunities – and he’s a natural storyteller who brings years of experience to create inspiring and thoughtful content with real heart.
Emily Hodgkin
Editor
In 18 short months, Karl elevated The Northern Echo’s website from 12th to first, even during the Covid remote work period. I think his dedication and expertise would ensure any company using his services could achieve real success.
Toby Granville
Newsquest Editorial Development Director
Karl is an outstanding journalist and editor, with the drive and ability to make things happen. He’s the ultimate professional who has delivered results regardless of the size of the challenge or circumstance. Highly recommended.
Nick Fellows
Managing Director
Karl is a fantastic digital leader who has spearheaded high-level projects in both the UK and the US. He has consistently driven large and engaged audiences at local and national level and is adaptable to emerging trends and industry changes.
Ryan Smith
Digital editor
When it came to finding someone who was passionate about the area and who knew how to drive engagement, it was a no brainer. Karl is a great ambassador for the area and he really knows his stuff.
Natalie Banks
Communications manager