Tag: Audience Development
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In today’s fast-moving, digitally driven world, no two businesses are the same – and neither are their audiences. That’s why every business, from a fledgling start-up to a well-established enterprise, needs a tailored communication plan to thrive. As someone who has spent nearly two decades in journalism, navigating the ever-evolving media landscape, I’ve seen firsthand…
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In today’s fast-paced world of marketing, businesses are often caught between the high costs of paid advertising and the challenge of building genuine, impactful visibility. But what if I told you there’s a way to gain exposure without burning a hole in your marketing budget? Enter earned media coverage. In my years as a journalist…