When it comes to getting your message out, it’s not enough to simply tell a story—you need to tell the right story, in the right way, to the right people. That’s where North Squared Media comes in.

Founded on over two decades of experience as a multi-award-winning journalist and media leader, North Squared Media is built to help businesses, organisations, and individuals harness the power of earned media. I’ve spent my career leading editorial teams from London to New York and across the North of England, in places like Blackburn, Bolton, Darlington, and Durham. Along the way, I’ve learned not only what makes a story compelling but also how to ensure it captures attention…and keeps it.

You need someone who knows what editors want, understands what readers care about, and has the experience and contacts to make it happen.

The Value of Earned Media

In today’s crowded marketplace, paid advertising often falls flat. Readers are skeptical, audiences tune out, and your message can get lost in the noise. That’s why earned media—genuine, organic coverage in trusted publications—is so powerful. It doesn’t just sell your product or service; it builds trust, credibility, and lasting connections with your audience.

But here’s the thing: earned media isn’t easy to come by. You need someone who knows what editors want, understands what readers care about, and has the experience and contacts to make it happen. That’s where I come in.

A Proven Track Record

As a journalist, I’ve spent more than 20 years uncovering stories, crafting narratives, and leading some of the UK’s most respected editorial teams. Whether it was managing heritage newsrooms like The Northern Echo or launching groundbreaking media initiatives in New York, I’ve honed my ability to find and tell stories that matter.

I understand what it takes to create content that editors can’t ignore—because I’ve been the one deciding what gets published. I know the intricacies of the news cycle, the importance of timing, and the kind of storytelling that resonates with readers.

And just as importantly, I have the contacts. My career has built me a network of industry insiders across the UK and beyond—people who trust me and know the value of the stories I bring to the table.

Why North Squared Media?

North Squared Media was created to bridge the gap between businesses and the media. I founded it to help brands like yours leverage the power of storytelling to cut through the noise and make a real impact.

Here’s what sets us apart:

• Decades of Experience: With over 20 years in journalism and media leadership, I bring unparalleled insight into what works—and what doesn’t—when it comes to earned media.
• Proven Results: My track record speaks for itself. I’ve led teams to award-winning success and know how to create stories that drive results.
• Deep Connections: I’ve spent my career building relationships with editors, journalists, and media professionals. When you work with North Squared Media, your story gets in front of the right eyes.
• Tailored Strategy: Every business is unique, and so is every story. I take the time to understand your goals, your audience, and your message, crafting a strategy that’s designed specifically for you.

Let’s Get Your Story Out

Your business deserves a communication strategy that’s as unique as you are. Whether you’re looking to raise your profile, engage new audiences, or build trust, North Squared Media is here to help.

Get in touch today to discover how we can create a bespoke communication plan that drives growth and delivers impact. Together, we’ll make sure your story is heard.

For more information, visit North Squared Media or contact Karl Holbrook at karl@northsquaredmedia.co.uk