In today’s fast-moving, digitally driven world, no two businesses are the same – and neither are their audiences. That’s why every business, from a fledgling start-up to a well-established enterprise, needs a tailored communication plan to thrive. As someone who has spent nearly two decades in journalism, navigating the ever-evolving media landscape, I’ve seen firsthand how the right strategy can transform engagement, drive growth, and build long-lasting trust.

At North Squared Media, we don’t just create plans; we create partnerships. We work closely with every client to understand their goals, values, and vision, ensuring every strategy is as unique as the business it serves.

At North Squared Media, we’re passionate about helping northern businesses and organisations own their story and reach the audiences that matter most. With a mission to amplify northern voices and support regional growth, we leverage years of experience in digital innovation and storytelling to craft bespoke communication plans for every client.

Here’s why that matters now more than ever:

One Size Doesn’t Fit All

Every business operates in its own unique environment. Your audience, goals, and values are different from your competitors’ – and so are the challenges you face. A one-size-fits-all approach to communication risks missing the mark entirely, wasting valuable resources, and potentially alienating your audience.

Custom communication plans take into account the nuances of your brand. By analysing your target audience, industry trends, and competitive landscape, a bespoke strategy ensures your message resonates, builds trust, and delivers results.

Navigating a Complex Media Landscape

The media landscape has never been more complex. From traditional outlets to social media platforms and digital influencers, businesses are spoilt for choice when it comes to communication channels. But without a clear strategy, it’s easy to spread yourself too thin or invest in the wrong areas.

At North Squared Media, we specialise in helping businesses identify the right mix of channels to engage their audience effectively. Whether it’s through strategic PR, audience development, or digital storytelling, we focus on crafting a message that’s heard loud and clear in the places where it matters most.

Building Credibility Through Storytelling

As a journalist and editor, I’ve spent my career telling compelling stories. I’ve worked with some of the UK’s most renowned brands, including The Northern Echo, Daily Express, and Lancashire Telegraph, and I’ve seen how powerful stories can shape perception, build credibility, and drive action.

A custom communication plan puts storytelling at its core. By highlighting your unique strengths, values, and vision, it creates an emotional connection with your audience – one that sets you apart from competitors and builds long-term loyalty.

Owning Your Narrative

In today’s fast-paced digital world, it’s crucial for businesses to take control of their narrative. Without a clear strategy, others will define your story for you – and it might not be the one you want.

With nearly two decades of experience driving digital innovation, I know what it takes to craft a narrative that cuts through the noise. At North Squared Media, we help businesses stay ahead by creating communication plans that anticipate challenges, seize opportunities, and adapt to change.

Why North Squared Media?

As a proud northerner, I founded North Squared Media to support businesses across the North in achieving their full potential. Drawing on my experience leading high-performing teams from New York to London, I’m dedicated to amplifying northern stories and helping organisations across the region grow their audiences and impact.

At North Squared Media, we don’t just create plans; we create partnerships. We work closely with every client to understand their goals, values, and vision, ensuring every strategy is as unique as the business it serves. From PR campaigns to audience development and media consultancy, our services are designed to deliver results that matter.

Let’s Build Your Custom Plan

Your business deserves a communication strategy that’s as unique as you are. Whether you’re looking to raise your profile, engage new audiences, or build trust, North Squared Media is here to help.

Get in touch today to discover how we can create a bespoke communication plan that drives growth and delivers impact. Together, we’ll make sure your story is heard.

For more information, visit North Squared Media or contact Karl Holbrook at karl@northsquaredmedia.co.uk