
Prolific North has secured the services of North Squared Media’s Karl Holbrook as part of a major audience development project that has already delivered a 250% year-on-year increase in traffic to the site.

The former editor of The Northern Echo and Executive Editor of the Daily Express has launched a new PR and media consultancy, North Squared Media, dedicated to championing northern voices and driving growth for regional businesses and organisations. Karl Holbrook, whose career spans leading editorial teams from New York to London, is already making waves…

In today’s fast-moving, digitally driven world, no two businesses are the same – and neither are their audiences. That’s why every business, from a fledgling start-up to a well-established enterprise, needs a tailored communication plan to thrive. As someone who has spent nearly two decades in journalism, navigating the ever-evolving media landscape, I’ve seen firsthand…

In today’s fast-paced world of marketing, businesses are often caught between the high costs of paid advertising and the challenge of building genuine, impactful visibility. But what if I told you there’s a way to gain exposure without burning a hole in your marketing budget? Enter earned media coverage. In my years as a journalist…