Lancashire’s thriving food scene, boasting six Michelin-starred restaurants – more than major cities like Manchester – is gaining recognition as a culinary hotspot. Yet, the likes of the Ribble Valley and more recently Rawtenstall have been eating up most of the headlines. But Blackburn is quietly becoming a food destination to rival any in the…
The former editor of The Northern Echo and Executive Editor of the Daily Express has launched a new PR and media consultancy, North Squared Media, dedicated to championing northern voices and driving growth for regional businesses and organisations. Karl Holbrook, whose career spans leading editorial teams from New York to London, is already making waves…
When it comes to getting your message out, it’s not enough to simply tell a story—you need to tell the right story, in the right way, to the right people. That’s where North Squared Media comes in. Founded on over two decades of experience as a multi-award-winning journalist and media leader, North Squared Media is…
When I first set foot in a newsroom nearly two decades ago, I could never have imagined where that path would lead. Back then, I was a young trainee reporter at the Chorley Guardian, eager to prove myself and fuelled by a passion for storytelling. Journalism was more than just a career—it was a calling.…
In today’s fast-paced world of marketing, businesses are often caught between the high costs of paid advertising and the challenge of building genuine, impactful visibility. But what if I told you there’s a way to gain exposure without burning a hole in your marketing budget? Enter earned media coverage. In my years as a journalist…